We check what the fashion industry says against the numbers. If it cannot be verified, we do not publish it.
If revenue grew, we look at where it grew.
We track who moves where across platforms and retail.
We look for where buzz and spending diverge.
Every report passes these four steps before it ships.
Earnings releases, official calendars, filings — what the source itself published.
We do not repeat company statements. We turn the number over, and if it breaks, we say so.
When research houses disagree on the same market, we print all of them and name the basis. Estimates are labeled as estimates.
Dates, figures, overflow and duplicates are screened automatically before publishing.
See the cards there, read the full report here.