TRENDCIRCLE.SEOUL
Fast on trends, deep on verification · Evidence-based

Where trends come full circle.

We verify the numbers and structures of fashion with real-screen evidence and full sources.

Collabs Read full report →
ABOUTHow we make it

Primary sources first · We look for the counter-evidence · Everything is sourced · A machine checks it again

ARCHIVE · All reports

NEW
Global Brands · 2026.08.06

유니클로 사상 최대, 노재팬은 끝났나

Read full report →
Global Brands · 2026.08.05

러닝화가 살렸다 — On·아식스 vs 나이키

Read full report →
K-Platform · 2026.08.04

K브랜드 해외 진출, 남에게 맡기던 걸 직접 하기 시작했다

Read full report →
K-Platform · 2026.08.03

같은 산, 다른 결과 — 아웃도어 양극화

Read full report →
Resale · 2026.07.31

리커머스, '서브'에서 '메인'으로 — 크림 중고 명품 거래 +588%

Read full report →
K-Platform · 2026.07.30

몸값 11분의 1까지 떨어졌던 컬리는 어떻게 돌아왔나

Read full report →
Trend & Consumer · 2026.07.29

야구 콜라보는 스포츠 마케팅이 아니라 여성 패션 채널 확보다

Read full report →
Trend & Consumer · 2026.07.28

러닝이 밀어낸 건 골프가 아니라 '패션이 만든 골프'

Read full report →
Resale · 2026.07.27

크림 리포트 — 리셀의 주인공은 옷이 아니었다

Read full report →
Collabs · 2026.07.26

Barbie × Reebok × Angel Reese — 팬덤이 지갑을 여는 공식

Read full report →
Luxury · 2026.07.24

백화점 3사 역대 최대 — '명품 30%·외국인'이 끌어올린 초양극화

Read full report →
Trend & Consumer · 2026.07.23

새틴 스커트가 여름을 삼켰다 — 29CM 거래액 3배의 비밀

Read full report →
Trend & Consumer · 2026.07.22

패션 앱들은 왜 거리로 나오나 — 온라인 대세론의 역주행

Read full report →
K-Platform · 2026.07.21

네이버 노크잇 vs 무신사 — 2030 플랫폼 대격돌

Read full report →
Global Brands · 2026.07.20

스니커즈가 럭셔리처럼 남긴다 — On의 마진 미스터리

Read full report →
K-Platform · 2026.07.17

올리브영, 미국에 상륙하다 — 오픈런과 세포라의 역설

Read full report →
Trend & Consumer · 2026.07.14

옷은 안 사도 속옷은 산다 — 역성장 시장의 생존 공식

Read full report →
Global Brands · 2026.07.12

랄프로렌 × 전통 × TD캐주얼 — 지금 이 조합이 왜 중요한가

Read full report →
Trend & Consumer · 2026.07.12

2026 여름, 결국 이 5가지 — 서머 트렌드 총정리

Read full report →
Collabs · 2026.07.12

Nike × Stüssy 등 후광 빌리기 콜라보가 움직였다

Read full report →
Resale · 2026.07.06

명품이 '유동 자산'이 된 순간 — 불가리 목걸이가 53.39초 만에 팔렸다

Read full report →
K-Platform · 2026.07.06

무신사는 왜 일본으로 갔나 — 44조 시장의 역성장이 만든 출구

Read full report →
Luxury · 2026.07.06

명품 성장의 80%는 실력이 아니라 '가격표'였다 — 청구서가 돌아왔다

Read full report →
Resale · 2026.07.06

운동화 앱이었던 크림, 이제 스니커즈는 37%뿐 — 팔던 건 상품이 아니라 '검증'이었다

Read full report →
Trend & Consumer · 2026.06.27

조용한 럭셔리의 죽음 — Z세대가 '시끄러운 맥시멀리즘'으로 갈아탄다

Read full report →
Global Brands · 2026.06.27

무너진 나이키, Q4에 바닥을 딛다 — 실적이 확인한 반등의 증거

Read full report →

No reports match this filter yet. Tell us what you'd like to see via Instagram DM.

GET UPDATES

The fastest way to get new reports

Get it on Instagram or by email newsletter. Kakao alerts are coming soon. It's free.

💬KakaoTalk Channel

Add the channel to get new reports on KakaoTalk.

Channel coming soon
📩Instagram DM

Follow us, then comment 'report' on a new card-news post.

Follow on Instagram
✉️Email newsletter

A weekly report digest to your inbox.

Email subscribe
26Reports260Cards100%Sourced
MEMBERSHIP · Coming soon

A paid membership that goes deeper

Free reports stay open. Here's what membership is preparing:

Notify me at launch

Planned at KRW 4,900/month. Launch timing will be announced here first.

CONSULTING · Brands & Partners

Your brand's next decision — we build the evidence for it

The same verification process behind our reports — we take your market, competitor, and consumer questions and answer with real-screen evidence and full sources.

Custom deep-research reportsRegular trend briefingsContent production partnership
Inquire about consulting →Hotline trendcircleseoul@gmail.com · or DM business on Instagram
GET INVOLVED · Make it together

Tips · Topic ideas · Join as editor

The people in the industry see the shifts first. Building together makes us faster and more accurate.

📣Submit a tip

Share the shifts, data, or news you're seeing. We verify, then report.

Send a tip
💡Suggest a topic

Tell us a topic you'd like covered or a question you have.

Suggest a topic
✍️Join as editor

We're looking for external editors versed in fashion, retail, and data. Send us your portfolio.

Apply as editor